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Why Is Opendoor (OPEN) Stock Rocketing Higher Today

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What Happened?

Shares of technology real estate company Opendoor (NASDAQ:OPEN) jumped 29.5% in the morning session after the stock continued its upward momentum from the previous day's session, which was sparked by news of activist investor interest. 

The rally followed a 15.5% surge on Tuesday after Eric Jackson of EMJ Capital publicly signaled his interest in engaging with the real estate iBuyer. An "iBuyer" is a company that uses technology to make instant offers on homes. Jackson, a known activist investor, suggested he sees significant potential upside in the company and criticized the idea that a quick sale was the best path forward, instead calling for better operational execution. This type of interest often excites investors as it can lead to strategic changes aimed at increasing shareholder value. The positive sentiment appeared to spill over, lifting shares in early trading as investors anticipated potential a turnaround for the company.

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What Is The Market Telling Us

Opendoor’s shares are extremely volatile and have had 81 moves greater than 5% over the last year. But moves this big are rare even for Opendoor and indicate this news significantly impacted the market’s perception of the business.

The previous big move we wrote about was about 23 hours ago when the stock gained 16.4% on the news that the iBuyer announced the launch of its new Key Agent™ app, designed to streamline the home assessment process for real estate agents. The new application aims to make home assessments faster and more accurate for the company's agent partners by providing room-by-room guidance and offline capabilities.  

More strategically, Opendoor stated that the enhanced data collected through the app will provide a "critical foundation for the future" of its valuation technology. The company plans to use the high-quality, structured data to fine-tune its home valuation models and repair-estimation algorithms. Investors are reacting positively to the news, as more precise data could lead to more competitive and accurate offers for sellers, a crucial factor for improving profitability and market share in the iBuying space.

Opendoor is down 22.3% since the beginning of the year, and at $1.24 per share, it is trading 57.7% below its 52-week high of $2.92 from July 2024. Investors who bought $1,000 worth of Opendoor’s shares 5 years ago would now be looking at an investment worth $102.92.

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