Articles from Kobie

Consumer loyalty, which has become increasingly elusive, is at a crossroads, according to new research from leading loyalty solutions provider, Kobie. Today's shoppers face uncertainty as economic volatility, cultural divisions, and rapidly evolving technologies reshape their relationship with brands. With heightened price sensitivity driving purchasing decisions and trust becoming more crucial than ever, consumers are redefining what loyalty means. The annual Heart of Loyalty Consumer Research Report, surveyed 5,000 consumers across the United States and, for the first time, Canada and the United Kingdom, uncovering critical insights into evolving consumer perceptions and expectations around brand loyalty.