Articles from January Digital

Supergoop!, the category-defining suncare brand, has named January Digital as its media agency of record to support its next phase of growth. For the first time, Supergoop! is consolidating its media across direct-to-consumer, retail, and marketplace channels under a single partner, enabling a more unified, strategic approach to driving efficiency, scale, and impact across its ecosystem. The partnership debuted with a campaign spotlighting the brand’s best-selling hero, Unseen Sunscreen SPF 50.

As MZ Wallace celebrates 25 years in business, the accessories brand has selected January Digital as its media agency of record to help shape its next phase of expansion. January Digital officially began working as the legacy brand’s agency of record earlier this year, aiming to expand brand awareness and reach new customers while continuing to serve its loyal community.

January Digital, The Marketing Leadership Company, released a new report titled “The New Era of Calculated Consumption,” uncovering trends reshaping how consumers spend and what that means for brands. The research analyzes how economic uncertainty and shifting consumer priorities are redefining what, where, and how people buy, showing that brands must adjust how they communicate and connect with shoppers who are increasingly scrutinizing before making a purchase.

Clean Simple Eats, the health and wellness brand behind Target’s No. 1 best-selling protein powder, has appointed January Digital as its media AOR. The agency is responsible for strategy, planning, and execution across Google and Meta, with a focus on customer acquisition and scalable growth for the undeniably clean supplements.

Saint James, the fastest-growing iced tea brand in the U.S., has chosen January Digital as its digital media agency. The move comes as the brand experiences rapid growth, strong consumer demand, and expanded retail distribution. January Digital began leading the brand’s paid media strategy earlier this year, executing a full-funnel approach across Amazon, Instacart, Meta, TikTok, and Google. In the first two months, the work delivered a 65% increase in ROAS, proving the impact of creating a unified media strategy for the vibrant tea line.

January Digital, the Marketing Leadership Company, has officially been recognized as a badged TikTok Agency Partner, joining a select group of agencies that have demonstrated outstanding expertise in leveraging TikTok’s platform to drive exceptional results for brands.

January Digital has launched January Growth, a specialized division of January Digital designed to fuel fast-growing ecommerce brands. While January Digital has been incubating its growth product for the past year with high-growth brands like Josie Maran and T3 Micro, the agency is now extending the initiative to all brands.

To fuel unprecedented growth, amika, the fearless Brooklyn-born haircare brand, has appointed January Digital as its Media Agency of Record. January Digital took the reins of the media business in January to create and execute a full-funnel marketing strategy across social, video, search, and CTV, while connecting DTC, retail, wholesale, and Amazon.

Today, January Digital, The Digital Leadership Company™, announced its donation of $100,000 to build the January Childcare Center at the Genesis Women’s Shelter & Support organization in Dallas. The donation provides children who have experienced abuse, a safe environment to be a kid and their employees a place to consistently volunteer for years to come. It is the latest to come from January Digital's Good Works program, which has contributed more than $250,000 to a variety of non-profit organizations near and dear to January Digital employees over the years.

January Digital, The Digital Leadership CompanyTM, announced Sarah Engel has been promoted to President effective immediately.

January Digital (JD), a strategic consulting and media firm, today published the results from the Coresight Research x January Digital 2021 U.S. Holiday Insights Survey1 in the report titled “Where, What and How Will U.S. Consumers Shop for Holiday 2021?: Coresight Research x January Digital Analysis.”