Articles from CommerceNext

CommerceNext, a community, event series and conference for marketing, ecommerce and technology leaders at retail and direct-to-consumer brands, today announced the initial speaker lineup for its 2026 CommerceNext Growth Show, scheduled for June 23–24, 2026, in New York City. The event will feature a dynamic community of trailblazers and changemakers, including more than 2,500 attendees and over 150 speakers from leading retailers, DTC brands and innovative technology companies, including Alex Mill, Tractor Supply Co., Ulta Beauty, Mejuri, Bombas, Fabletics, Kendra Scott, Authentic Brands Group and many more.

CommerceNext announced the winners of its 2025 CommerceNexty Awards on June 25 at the CommerceNext Growth Show in New York City. The annual awards program honors and celebrates the year’s best and most innovative marketing and ecommerce programs. Recipients are selected through a combination of votes from a panel of industry leaders and an equally weighted popular vote from the community.

CommerceNext, a community, event series and conference for marketing, ecommerce and technology leaders at retail and direct-to-consumer brands, today announced the speaker lineup for its 2025 CommerceNext Growth Show scheduled for June 24-26, 2025, at the New York Hilton Midtown. The event will feature a dynamic community of trailblazers and changemakers, including more than 2,700 attendees and over 150 speakers from leading retailers, DTC brands and innovative technology companies, including Vuori, Footlocker, Sam’s Club, Ulta, Wayfair, bp, American Eagle and many more. Featuring more than 75 sessions, this year’s conference will spotlight balancing automation with human touch—exploring how to effectively integrate AI while maintaining essential human oversight—and the future of customer experiences, with a special focus on engaging and acquiring emerging audiences like Gen Z and Gen Alpha.

CommerceNext, a community and series of events for retailers and DTC brands, has announced the opening of nominations for the 2025 CommerceNexty Awards. This prestigious annual awards program honors and celebrates the year's most innovative marketing and ecommerce initiatives. Winners will be announced at the 2025 CommerceNext Growth Show, June 24-26, in New York City.

CommerceNext, a community, event series and conference for marketing, ecommerce and technology leaders at retail and direct-to-consumer brands, today announced the recipients of its CommerceXcellence Awards, honoring 25 leaders to watch in 2025.

CommerceNext, a community, event series and conference for marketing, ecommerce and technology leaders at retail and direct-to-consumer brands, announced the winners of its 2024 CommerceNexty Awards at the conclusion of Day 2 of the 2024 CommerceNext Growth Show in New York. The annual awards program was created to honor and celebrate the year’s best and most innovative marketing and ecommerce programs. The award winners are selected by CommerceNext’s judges of industry leaders along with an equally weighted popular vote fielded among the companies’ peers.

CommerceNext today announced that nominations are open for its 2024 CommerceNexty Awards, which celebrate excellence in ecommerce and digital marketing. The awards are judged by CommerceNext’s Advisory Board, a group of more than 50 ecommerce and retail leaders. Winners will be announced at the 2024 CommerceNext Growth Show, June 11-13 in New York City. The invite-only conference allows digital, marketing and technology retail leaders to openly share best practices and strategies that fuel ecommerce and retail success.

Following stronger-than-expected holiday quarter retail results and record-high stock index readings, CommerceNext today announced that the majority of large consumer ecommerce businesses are optimistic about their revenue growth in 2024 and that 42% are already planning to invest further in technology to boost their businesses this year.

CommerceNext, a community, event series and conference for marketing, ecommerce and technology leaders at retail and direct-to-consumer brands, today announced the recipients of its CommerceXcellence Awards, honoring 24 leaders to watch in 2024. The honorees will be awarded during the CommerceNext Reception on Monday, January 15, 2024, in New York City at NRF 2024.

CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, today announced that the 2024 Ecommerce Growth Show will take place June 11-13 in NYC at the New York Hilton Midtown. Additionally, CommerceNext adds nine new advisors to round out its advisory board to an impressive 51 ecommerce leaders who provide critical feedback and guidance to ensure that conference programming and content are relevant and timely.

CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, announced the winners of its CommerceNexty Awards, in conjunction with the conclusion of the CommerceNext 2023 Ecommerce Growth Show, in New York. The annual awards program was developed to recognize and celebrate the year’s best marketing and ecommerce programs. The peer-reviewed award winners are selected based upon votes by CommerceNext’s judges of industry leaders along with an equally weighted popular vote.

CommerceNext today announced their most recent study data, which found that retailers are consistently dissatisfied with their ability to measure and activate data effectively, as well as its impact on marketing success and return on investment (ROI). The sheer volume of data overwhelms retailers, making it challenging to analyze and implement data-driven strategies effectively, ultimately hindering potential sales and profit growth, but by employing the appropriate tools and expertise retailers can effectively utilize its potential and leverage it to their advantage. The survey, sponsored by Bluecore, polled over 100 digital marketing and e-commerce retailers spanning 13 different product categories to delve deeper into these issues and explore the potential steps organizations can take to capitalize on the opportunities presented through effective data management.

CommerceNext today announced that nominations are now open for its 2023 CommerceNexty Awards, which celebrate excellence in ecommerce and digital marketing. The awards will be judged by CommerceNext’s Advisory Board, a group of over 50 ecommerce and retail leaders, and will include two honorary awards for a Marketing Visionary and Digital Disruptor. Winners will be announced at the 2023 CommerceNext Ecommerce Growth Show, which will take place June 20-21 in New York City. The invite-only conference provides leaders from retail and direct-to-consumer (DTC) brands with a collaborative, communal space to discuss best practices and strategies for marketing and ecommerce growth.

CommerceNext and CommX today announced their latest benchmark report on growth, risk and strategy: 2023 Digital Trends & Investment Priorities. In partnership with CommX, CommerceNext surveyed 108 digital marketing and ecommerce executives spanning various retail models and annual sales volume for the report. According to the survey, reduced consumer spending, lack of investment dollars and ad-targeting capabilities are the biggest impediments to retailers achieving their 2023 revenue goals. Nearly half (45%) of respondents projected flat to single-digit growth this year and 11% projected negative growth.

CommerceNext, in partnership with The Commerce Experience Collective (CommX), Bizrate and Coresight Research, today announced their most recent study data, which found that consumers appreciate personalization marketing but are concerned about data privacy. In recent years, personalization has been at the heart of retailers’ e-commerce strategies as brands compete to show customers who knows them best. But as data privacy concerns come to the forefront, retailers must strike a delicate balance between creating meaningful and personalized shopping experiences while remaining transparent about how they’re using customer data. The survey polled over 1,000 shoppers of different ages and income on their desire for personalization throughout ecommerce experiences and their willingness to exchange personal data for personalization.

CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, today announced that Jill Dvorak is joining CommerceNext as Chief Content Officer. Also joining CommerceNext are 11 new advisors bringing the advisory board to a group of 49 ecommerce leaders who provide critical feedback and guidance to ensure that conference programming and content are relevant and timely.

After a year of repairing supply chains and staffing up warehouses, retailers are heading into the 2022 holiday season generally optimistic but facing new challenges that include inflation-spurred consumer attitudes and marketing ROI difficulties, according to a new holiday benchmark survey conducted by CommerceNext in partnership with The Commerce Experience Collective (CommX).

Inc. today revealed that CommerceNext, an event series and annual conference for marketers at retail and direct-to-consumer brands, is No. 277 in Advertising & Marketing and No. 3008 overall on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. Facebook, Chobani, UnderArmour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

Despite two and half tumultuous years for digital commerce, retail and brand executives are mostly satisfied with their core organizational structures. However, defining which internal team ultimately owns which ecommerce functions remains a complex challenge. That’s according to a recent qualitative study designed to gauge how ecommerce fits into a larger retail organization conducted by CommerceNext in partnership with CommX. The survey of digital executives from across the retail industry also revealed that attracting and retaining top digital talent in a fiercely competitive hiring market and modernizing metrics to reflect current industry trends remain two of the top challenges for ecommerce leaders.

CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, today announced the winners of its CommerceNexty Awards, sponsored by Simon Data, in conjunction with the conclusion of CommerceNext 2022, the ecommerce growth show, in New York. The annual awards program was developed to recognize and celebrate the year’s best marketing and ecommerce programs. The peer-reviewed award winners are selected based upon votes by CommerceNext’s judges of industry leaders along with an equally weighted popular vote.

CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, today announced the final agenda of its in-person conference scheduled for June 21-22, 2022, at the New York Hilton Midtown. The event will feature a dynamic community of trailblazers and change-makers, including 1200+ attendees and over 100 confirmed speakers from leading retailers, DTC brands and innovative technology companies, including American Eagle, Old Navy, Gopuff, Olaplex, Tapestry, Neiman Marcus and many more. This year’s conference will spotlight the future of digital commerce and discuss the latest strategies for ecommerce acceleration across more than 50 sessions, including 11 keynotes, four power panels, 32 breakout sessions on marketing tactics and one award show honoring industry leaders.

Sixty-five percent of retailers cite data management as the biggest problem they face in trying to leverage first-party data, according to a new executive survey conducted by CommerceNext. For its fourth annual benchmarking report, The Ascension to Digital Maturity, which was sponsored by conversational commerce leader Attentive, CommerceNext surveyed 114 retail executives spanning brand types and verticals to understand the progress and current trajectory of the retail industry, with a particular focus on today’s top challenges and priorities.

As retailers look to innovate new e-commerce experiences that rival in-store shopping, brands across a spectrum of categories are experimenting with metaverse offerings. But how much real opportunity do these immersive virtual spaces present for brands to grow their engagement and sales? A new consumer study by CommerceNext, in partnership with Bizrate Insights, Coresight Research and CommX, seeks to gauge consumer perceptions and awareness of metaverse technologies as well as their adoption of them. The February 2022 survey, which polled mostly women (58%) and focused on respondents between the ages of 18 and 59, found that almost half of those surveyed (48%) hadn’t yet heard the term “metaverse” and that only 5% considered themselves enthusiastic users of it, while 47% were only vaguely familiar with the term and still in the dark on how to use it.

After a strong 2021, retailers are generally optimistic about digital sales this year and are looking to build lifetime value with customers through loyalty programs and better, more personal customer experiences to mitigate rising social media advertising costs, continuing supply chain challenges and increasing inflation. According to a recent survey of 118 digital marketing and e-commerce executives conducted by CommerceNext in partnership with CommX, developing more meaningful customer relationships through loyalty programs is a top priority for brands, with 52% of respondents planning to either launch a loyalty program in 2022 or expand their current one. The survey also found that many retailers think investing in buzzy technologies like crypto payments and AR/VR is a much lower priority than investing in personalization, navigation and discovery, and search in order to keep customers coming back.

CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, today announced that its 2022 in-person conference will be held June 21–22 at the New York Hilton Midtown. More than 1,200 ecommerce and retail industry executives are expected to attend CommerceNext in 2022, following its successful September 2021 event. As always, CommerceNext will follow CDC guidelines and venue protocols to ensure the safety of its attendees at this June’s event.