NEW YORK, NY / ACCESS Newswire / July 16, 2025 / Today's brand-consumer interactive space is noisy and crowded. Emails are left unopened, users are skipping online ads, and social media is a blur of videos and activities that don't make any real impact. Brands are pulling out all the stops to make sales. Even when expensive marketing strategies succeed and customers make purchases, brand loyalty continues to be elusive.
What has changed over the years, when users were loyal to brands and would stay loyal for years, even marketing these brands and their products to everyone they knew?
Targeted outreaches are higher than ever; products are constantly improved upon, and the marketing budget is at an all-time high. So, what could be missing?
The 'human moment' has been lost. Brands used to prioritize not just acquisition, but also retention. But in a world of ultra saturation, the wonder, joy, and satisfaction customers experience when they feel like a brand truly sees them is gone- lost in the chase for attention and sales. Brands give everything to get a customer to purchase their product, only to disappear right after. In doing that, they miss out on the moments when the consumer holds, uses, and experiences their product. The moments that determine whether they have gained a loyal customer or made just another sale.
What if brands could not only create memorable moments for their customers but also be an active part of their customer experience? Shaping it into something that makes them fall in love with the brand?
Tapp was created to help brands form that deeper connection with their users, and win loyal, dedicated customers.
Ishita Agrawal and her team at Tapp believe customer experience to be the most powerful moment in a customer's journey, and they have designed a technology that can make that moment interactive, remarkable, and magical.
Their design is simple. A smart sticker is applied to products or packages that unlocks a personalized portal with engaging experiences for customers. All they have to do is tap (like Apple Pay) and they're taken into a brand-focused world of content, challenges, games, rewards, helpful tips, community, and so much more. No login; No App Installation; just one tap into a product universe.
The founder of Tapp, Ishita Agrawal, leveraged her Stanford education and spent the most part of her career working with innovative design teams in top corporations like Amazon and Google, envisioning the future of products and accompanying user experience. One thing she has learned is that it's not technology that makes the impact, but how it makes people feel. It is based on that philosophy that Agrawal designed Tapp- to be functional but also feel magical.
Tapp is helping modern businesses across all industries show up differently for their customers. Not at the point of sale, but in the moments that truly matter, after the sale.
Tapp has helped brands boost post-purchase engagements, boasting 40% engagement rates and 47% higher LTV. Modern brands like MUD/WTR are turning customers into loyal, dedicated advocates for their brands, just by meeting them at the right moment.
With Tapp, brands don't have to spend heavy budgets trying to understand their customers. Marketing campaigns don't have to be hit-and-miss. Instead, brands become a part of their customers' daily lives and establish lasting relationships.
This is the future of brand loyalty, disguised as community engagement. So, shut out the noise, tone down the campaigns, and turn up the human connection.
With Tapp, every moment is worth remembering.
The Tapp
New York, NY
ish@thetapp.io
SOURCE: The Tapp
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